In the press

"Opulent emeralds spell luxury for a day function, be it the mehendi ceremony or the wedding. Rich brocade, grand jewellery..."


"Aurus Jewels’ Eclectic Shine - In jewellery designer Puja Shah’s ingenious hands, traditional jewellery techniques get a whimsical makeover...."
read more
"Jewellery designer Puja Shah feels that the millennial bride is a lot more discerning and appreciative of the finer things in life...."
read more
Aurus Jewels collaborate with Border & Fall to revive the Diminishing Diversities of Indian Jewellery through the Memory Project -
Read More
Raw Mango collaborated with Aurus Jewels for a rich-hued fashion showcase at Ahmedabad's Kanoria Centre for Arts.

Grazia Showcase December 2024
Aurus’ jewelry is quietly opulent and deeply meaningful, it reflects a reverence for tradition and a passion for weddings and celebrations, their pieces are nothing short of cherished heirlooms.“

Aurus goes beyond conventional boundaries, offering discerning customers a refreshing alternative, allowing wearers to interpret the jewels uniquely...
Read More

Your Time to Shine: Here comes the bride…wearing stunning jewellery. These gemstone-encrusted pieces pair perfectly with modern Indian wedding wear and double up as great investments

A showcase of 11 dynamic visionaries who have not only disrupted industries but have also left an indelible mark on the global business landscape…
Read More
Raw Mango and Aurus presented a seamless union of fashion and jewellery, vibe-checked with an unapologetic India-first attitude.
Read More
For Puja Shah, the natural diamond in her ring is more than a piece of jewellery; it’s a tangible link to her husband’s grandmother, whose presence is felt in every facet of the stone.
Read More

Aurus Jewellery: To Create The Most Luxurious Wedding Trousseau
"The extensive selection at Aurus promises an intimate, one-of-a-kind experience—the joy of being a bride, the way you like it..."
read more

Aurus Jewellery: To Create The Most Luxurious Wedding Trousseau
"Aurus: Bespoke Jewelry Reinvented to Create Classic and Timeless Designs for the New-Age Woman. The following post is brought to you by Aurus Jewels....”


Aurus captures the vintage mood
"We scoured the depths of social media to find eight Instagram-famous cult jewellery labels dressing a carousel...."
read more
"Jewellery plays a quintessential role in an Indian bride’s trousseau as it carries great sentimental value, being passed from one generation to another...."
read more
"Brides-to-be, take note, cookie-cutter designs are passe. If you’re looking for bespoke pieces to go with your wedding outfit, head to ‘Aurus’...."
read more
"Budgeted Jewellery Brands To Buy Your Baubles From : Since low-key is the mood for the festivities this season, swap the heavy jewellery for dainty...."
read more
Aurus captures the vintage mood
"Anushka Sharma, Deepika Padukone and more give emerald necklaces their stamp of approval. A look at how your favourite celebrities have worn....”

In the 1900s, the Mangaldas matriarchs embodied the term 'quiet luxury' before it became a fashion movement.
Read More
"Every piece has a styling ethos that brings out the designers' inclination towards repurposing vintage jewellery and giving it new life....”
Read More
A Closer Look at the Emerging Brands in India: Many new brands are succeeding in the market today thanks to their excellent product selection...
READ MORE
In collaboration with Border & Fall, Aurus Jewel's founders Puja and Kunal Shah attempt to catalogue historically significant jewellery accents across the country's map.
READ MORE
Bringing together historical information, anecdotes and personal stories, this is an open-source archive of jewellery from across India—deconstructing their legacies and meanings as well as the artisanal communities that serve as custodians of these crafts.
READ MORE

"The extensive selection at Aurus promises an intimate, one-of-a-kind experience—the joy of being a bride, the way you like it..."
Read More
A digitally native brand, Aurus is disrupting the traditional industry, infusing it with creativity, a reverence for craft layered with sophistication...
READ MORE

Aurus Jewellery: To Create The Most Luxurious Wedding Trousseau
"The brand has a very simple philosophy which says, “One cannot be forever innovating, I am here to create classics! Aurus is a shared dream....”
READ MORE
Through simple, time-honoured styles and layered, one-of-a-kind works of art, Aurus has an iconic visual language that displays the richness of Indian craft…
READ MORE