"The extensive selection at Aurus promises an intimate, one-of-a-kind experience—the joy of being a bride, the way you like it..."
"Opulent emeralds spell luxury for a day function, be it the mehendi ceremony or the wedding. Rich brocade, grand jewellery..."
"Ahmedabad-based fine jewellery brand Aurus Jewels, creates timeless ornaments with an inherent heirloom-like quality...."
A tribute to India's timeless traditions, SAJJA puts a spotlight on the artistry of ceremonial adornment through a contemporary lens, weaving a visual tapestry of elegance and heritage. It is a celebration of India's diverse cultural expressions, a journey through the beauty of craftsmanship, where age-old techniques and traditions are put forth in a modern-day avatar.
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Reinterpreting traditions and bringing together diverse influences, Aurus offers a refined, sophisticated vocabulary of fine jewelry that is rooted in craft and shaped by innovation. Our jewelry is quietly opulent and deeply meaningful, crafted through a modern lens on old forgotten techniques. Inspired by the richness and lineage of Indian jewelry, and its art of jewelry-making, each design comes infused with meaning and intentional creativity.
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The world of Aurus takes you on a journey of one-of-a-kind experience—the experience of the magic and joy that nuanced craftsmanship by hand can evoke. We invite you to experience this joy in person and take a moment to appreciate this uniqueness that transcends the ordinary.
"I ABSOLUTELY love it. It is stunning. I loved wearing the pieces and so many people asked me about it. Can’t wait to get more stuff from you. 💖"
"I love the intricacies of each piece I own - and how it brings my face to life! I feel happy, confident, and most importantly, like myself even though everyone expected me to be a ‘bride’. I also read the reviews and how your jewelry looks on normal people!"
"I wore the Poulomi Earrings at my function! My family made the purchase, but I fell in love with the earrings! ❤️"
"The lovely bride Tanisha with her mum Vinita. Both wearing their Aurus for Tanisha's wedding!"
"I got this beautiful piece from you for my Mehendi function. I LOVED IT! Thank you again. Cannot wait to shop more from your collection!! I live in the US so I was unable to come to your store in Ahmedabad to physically see and try the jewellery. I fell in love just by looking at pictures so one of my relatives video called from your store and we just bought it. I wanted this exact set and it went perfectly with my entire look ♥️"
