In the press
"Opulent emeralds spell luxury for a day function, be it the mehendi ceremony or the wedding. Rich brocade, grand jewellery..."
"Aurus Jewels’ Eclectic Shine - In jewellery designer Puja Shah’s ingenious hands, traditional jewellery techniques get a whimsical makeover...."
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"Jewellery designer Puja Shah feels that the millennial bride is a lot more discerning and appreciative of the finer things in life...."
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Aurus Jewellery: To Create The Most Luxurious Wedding Trousseau
"The extensive selection at Aurus promises an intimate, one-of-a-kind experience—the joy of being a bride, the way you like it..."
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Aurus captures the vintage mood
"We scoured the depths of social media to find eight Instagram-famous cult jewellery labels dressing a carousel...."
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Aurus Jewellery: To Create The Most Luxurious Wedding Trousseau
"The brand has a very simple philosophy which says, “One cannot be forever innovating, I am here to create classics! Aurus is a shared dream...."
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"Jewellery plays a quintessential role in an Indian bride’s trousseau as it carries great sentimental value, being passed from one generation to another...."
read more"Brides-to-be, take note, cookie-cutter designs are passe. If you’re looking for bespoke pieces to go with your wedding outfit, head to ‘Aurus’...."
read more"Budgeted Jewellery Brands To Buy Your Baubles From : Since low-key is the mood for the festivities this season, swap the heavy jewellery for dainty...."
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A Closer Look at the Emerging Brands in India: Many new brands are succeeding in the market today thanks to their excellent product selection...
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In collaboration with Border & Fall, Aurus Jewel's founders Puja and Kunal Shah attempt to catalogue historically significant jewellery accents across the country's map.
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Bringing together historical information, anecdotes and personal stories, this is an open-source archive of jewellery from across India—deconstructing their legacies and meanings as well as the artisanal communities that serve as custodians of these crafts.
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"The extensive selection at Aurus promises an intimate, one-of-a-kind experience—the joy of being a bride, the way you like it..."
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A digitally native brand, Aurus is disrupting the traditional industry, infusing it with creativity, a reverence for craft layered with sophistication...
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Aurus Jewels collaborate with Border & Fall to revive the Diminishing Diversities of Indian Jewellery through the Memory Project - IFJ...
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Aurus goes beyond conventional boundaries, offering discerning customers a refreshing alternative, allowing wearers to interpret the jewels uniquely...
READ MOREA showcase of 11 dynamic visionaries who have not only disrupted industries but have also left an indelible mark on the global business landscape...
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Through simple, time-honoured styles and layered, one-of-a-kind works of art, Aurus has an iconic visual language that displays the richness of Indian craft...
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Aurus captures the vintage mood
"Anushka Sharma, Deepika Padukone and more give emerald necklaces their stamp of approval. A look at how your favourite celebrities have worn...."
Aurus Jewellery: To Create The Most Luxurious Wedding Trousseau
"Aurus: Bespoke Jewelry Reinvented to Create Classic and Timeless Designs for the New-Age Woman. The following post is brought to you by Aurus Jewels...."
"Anushka Sharma, Deepika Padukone and more give emerald necklaces their stamp of approval. A look at how your favourite celebrities have worn....”
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